Brand Film — People's Electric Cooperative
The People Behind the Power
A brand film for People's Electric Cooperative, built around the linemen who keep the lights on across south central Oklahoma.
Behind the scenes on location for the People's Electric Cooperative brand film.
Project Snapshot
- Client
- People's Electric Cooperative
- Industry
- Electric Cooperative / Utilities
- Location
- Ada, Oklahoma — serving 11 south central Oklahoma counties
- Service
- Brand Film
- Deliverables
- Brand film, drone footage
Client Context
A cooperative built on people, not just power lines
People's Electric Cooperative is a member owned, non profit electric cooperative headquartered in Ada, Oklahoma. It has been in service for more than 80 years, serving communities across 11 south central Oklahoma counties.
Filming People's Electric Cooperative linemen at a substation.
Project Objective
Humanize the cooperative, not sell it
Hyped Visuals was engaged to produce a brand film for PEC, one built to humanize the cooperative for its members and the broader community by showing the people who do the work, rather than functioning as a sales piece or a recruiting video.
Creative Approach
Built around the voices already there
PEC brought the subject matter and the access: its linemen, and the stories they had to tell. Hyped Visuals shaped that material into a single human narrative, built around first person voices from the field and themes of sacrifice, safety, and service to community, developed collaboratively between the two teams.
Briefing the crew before filming at a People's Electric Cooperative facility.
Production Approach
Real fieldwork, told first person
The finished film centers the voices and fieldwork of PEC linemen. It opens on PEC's automated outage reporting system before shifting into first person voiceover from the crews themselves, describing the sacrifice, danger, and dedication the job requires, including one account of how he was brought into the trade and trained on the job.
The footage is real fieldwork: a PEC service truck on a rural gravel road at dusk, hands working inside an open meter box, a lineman climbing a utility tower against open sky.
People's Electric Cooperative on location at dusk — Ada, Oklahoma.
Featured Film
The People Behind the Power
Brand film, 3 minutes 37 seconds. Hosted on YouTube.
Recording a lineman's on-camera interview for the film.
“We just want to come home.”PEC Lineman, from the film
Deliverables
What PEC Received
- Brand film (3:37 runtime)
- Drone footage, produced for PEC's website
How It's Being Used
Now part of how PEC tells its own story
The finished film is now being used across People's Electric Cooperative's website and social channels. PEC's team has shared that they loved how the film brought the people behind the logo forward, helping communicate the human side of the cooperative alongside the essential work it does.
Related Capabilities
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